Sales Week 2024

Sales Week 2024: The Beginning of a New Tradition

From December 16 to 21, 2024, the Filix team came together for our first-ever Sales Week, a focused period of collaboration, learning, and planning. This gathering marked a pivotal moment in aligning our global sales efforts while introducing a new way of working together as a team.

Participants included our external sales representatives Marco Milano (Managing Director Filix Lighting EU), Mary Liz Jimenez (Head of Filix Lighting FZ), Vedran Lončarić (Outside Sales Representative USA - North-East), and Zarina Hamdard (Outside Sales - Specification Sales Manager and Business Development NY),  as well as our inside sales teams and leadership: Nikola Jurman (CEO, Filix), Marko Jurman (CEO and BD, Filix Lighting USA), Matej Močibob (CMO, Filix), and Angelo Lešić (Lead of Sales).

Day 1: Reviewing 2024 and Introducing 2025 Goals

The week began with a thorough review of 2024. Each region shared updates on key projects, including notable installations across Europe, the U.S., and the Middle East. This review highlighted growth areas, identified challenges, and provided insight into the regions where our Underwater, Architectural, and Urban product sets delivered outstanding results.

We examined:

• Budget performance and sales data for 2024.

• The success of specific product launches, including how they addressed client needs.

• Opportunities for improvement in both process and execution.

The day ended with an introduction to our 2025 strategy, which focuses on financial targets, market-specific goals, and product alignment across regions.

Day 2: Hands-On Training and Team Insights

The second day moved into focused learning with departmental presentations and practical training.

• Department Presentations:

The R&D team explained the development process behind our key product sets, emphasizing how their work streamlines the sales process. The production and assembly teams offered insights into the features and specifications that impact product delivery timelines and client satisfaction.

• Sales Training:

The sales team participated in hands-on product demonstrations. Grouped into three main categories—Underwater, Architectural, and Urban—the sessions explored unique selling points and applications for each product. The Underwater set was particularly highlighted for its transformative impact on projects in regions with a focus on water feature installations.

The showroom became a hub for discussions about enhancing knowledge and refining presentations, with the goal of achieving even stronger results in 2025.

Day 3: Strategy, Tools, and Shared Goals

Day three focused on improving tools and aligning strategic activities.

• Intrix Workshop:

This session equipped the team with practical CRM tips for managing sales pipelines, optimizing workflows, and improving communication with clients.

• Activity Planning:

A detailed calendar was outlined for 2025, covering sales and marketing actions tailored to each region’s specific needs. This included plans for expanding our Architectural product presence in urban projects and leveraging Underwater products in high-profile installations.

The day concluded with a visit to a local producer, where the team had the opportunity to unwind and enjoy a change of pace while discussing their takeaways informally.

Projects That Defined the Week

Throughout Sales Week, our focus remained on the real-world applications of our products. Recent installations in urban spaces, architectural lighting projects, and underwater features were shared as examples of how Filix solutions are making a difference globally. These case studies emphasized the importance of tailoring our approach to meet diverse market needs, reinforcing the importance of team collaboration across departments.

From lighting up architectural landmarks to enhancing public spaces with Urban solutions, our success stories are paving the way for even greater accomplishments in 2025.

A Balanced Approach

While the primary goal of Sales Week was to align our team and strategy, moments of connection played an important role. A BBQ and pizza night allowed team members to connect outside of formal settings, strengthening relationships and building camaraderie.

Key Takeaways and Moving Forward

1. Focused Collaboration:

Sales Week provided an opportunity to bridge gaps between regions, share knowledge, and align goals.

2. Clear Product Strategy:

• Underwater: Continued focus on water feature projects globally.

• Architectural: Strengthening our presence in high-profile building projects.

• Urban: Expanding applications in public spaces and city planning.

3. Tools and Training:

CRM and product training sessions equipped the team with the tools needed to improve client interactions and streamline sales processes.

4. Shared Vision:

With a strong plan in place for 2025, the team is prepared to tackle challenges and capitalize on new opportunities.

The Start of a Tradition

Sales Week 2024 was more than a gathering—it marked the start of a tradition. This week-long effort to align, learn, and plan will be an annual fixture, ensuring that Filix stays ahead of the curve in innovation, teamwork, and market presence.

As we move forward, the lessons learned and connections built during this inaugural Sales Week will guide us through 2025 and beyond. Together, we’re creating a stronger foundation for success across every region and product category.