Filix is proud to announce the launch of its operations in Riyadh, Kingdom of Saudi Arabia (KSA), starting January 2025. This strategic move reflects our ongoing commitment to delivering top-tier lighting solutions while fostering stronger connections in the Middle East.
The new office in Riyadh, our first in the KSA, will serve as a hub for our operations in the region. It is a step forward in strengthening our partnerships with architects, designers, and developers across Saudi Arabia and beyond. This initiative is designed to provide localized support and a better understanding of the unique market needs, ensuring our innovative solutions are tailored to meet the specific demands of our clients.
Heading this exciting venture is Baha’a Shadfan, a seasoned sales engineer with over a decade of experience in the lighting and electrical engineering sectors. With a deep understanding of the Middle Eastern market and proven expertise in managing complex projects, Baha’a is the ideal choice to lead Filix’s efforts in this region.
As part of our expansion strategy, we look forward to working closely with local stakeholders, sharing knowledge, and contributing to the development of lighting innovations in Saudi Arabia. Stay tuned for more updates as we continue to grow and innovate.
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